The campaign, which will launch later this Spring both domestically and internationally, will feature a new range of eye catching Jacob & Co. timepieces. Along with Ronaldo, the new Ghost Watch will be the centerpiece of the campaign. The digital ‘twenty time zone’ masterpiece is crafted in the same pentagram shape of the ‘Grand’ collection that has become a signature for the brand.

Founder and Chairman of Jacob & Co. Jacob Arabo said, “We are thrilled to announce our partnership with Cristiano Ronaldo who we feel is the ultimate representation of the brand. We have long admired Cristiano’s commitment to excellence, determination, drive and passion to win.  These are core values that we also share.”

A fan of the brand for several years and an enthusiastic collector of Jacob & Co. timepieces, it was a natural fit for Ronaldo. “I’m excited to be representing Jacob & Co. globally as the first male ambassador,” said Ronaldo. “As a collector of watches and fine jewelry, I truly appreciate the craftsmanship, design and incredible attention to detail that goes into each piece.  On the set, I fell in love with the new Ghost watch. It’s a perfect fit for my lifestyle,” Ronaldo continued.

Highly regarded fashion photographer, José Manuel Ferrater, shot the campaign in Madrid, Spain. The in-house creative team at Jacob & Co. sought to emphasize Ronaldo’s strong personality and rugged looks, which resulted in the striking images. Fans of Ronaldo and the brand can expect to see a series of new images introduced throughout 2013 and 2014.  

“This new campaign is just the first in a series of changes for the Jacob & Co. brand,” said newly appointed CEO of Jacob & Co. Worldwide Chris Del Gatto.  “I’m thrilled to be a part of what is the next chapter for this amazing brand. We are committed to becoming a global luxury house, by delivering unmatched product in both the watch and jewelry worlds.”

Added Arabo, “Chris is a true visionary and one of the preeminent leaders in the luxury industry.  Tapping into his expertise as we re-launch the company in every way: from new campaigns and distribution, to completely new collections. He will allow Jacob & Co. to innovate and wisely invest in long term-growth initiatives.”

The Ghost Watch is just one of several new collections to be unveiled at the watch & jewelry fair Baselworld on April 25, 2013 at the newly designed $3 million Jacob & Co. pavilion.  At approximately 555 square meters, the massive showcase is set to be one of the biggest at the show.  The custom booth design features 22’ entrance points, flanked by columns inspired by the art deco era.  Seventeen trucks will transport the custom stand from Italy to Switzerland for the exhibition.  Accented by high polish chrome accents, ebony wood, rich velvets and fine Italian leathers, the showcase is certain to snag the attention of the global media. 

“Basel is the perfect platform for us to introduce these amazing new watch collections to the world, as well as showcase the fabulous gems that we are known for,” added Del Gatto.  “The eyes of the industry are always on Baselworld; there’s no better place to demonstrate the direction of the brand and what we have planned for the future of Jacob & Co."